Platform
Brand Guidelines

The Platform logotype and symbol should always be surrounded by a minimum area of clearspace. This space ensures that headlines, text, and other elements do not encroach on our branding.

In most cases, it’s better to give the logo even more space, but just make sure it has a clear space of at least a letter "e".

Horizontal versionStacked version

The minimum sizes vary for print and digital. Please refer to the corresponding guidelines and be mindful when using the logotype for different applications.

The full-color logos should be used only on white, black, or gray colored backgrounds. Avoid using full-color logos on photographs unless the logo sits on a black or white area of the image

Full logoMark

The Platform primary color palette is composed of four core colors: yellow, blue, black and white. These colors should be used regularly in marketing material to reinforce the Platform brand.

Brand identity colors

Logo colors

Colfax

Our primary typeface, Colfax, is used for headlines, subheadlines, CTAs, and body text. It works equally well in print and digital applications. Please use Colfax in all communication material whenever possible.