Marketing Automation Specialist
About your team:
Our Setup Experience Team is all about helping users get the most out of our product — starting from onboarding and continuing through setup and beyond. We focus on building experiences that drive user activation and retention right from the start.
We’re looking for a Marketing Automation Specialist to level up the way we engage our users. Your mission? Set up and fine-tune automated campaigns (think emails, in-app messages, and notifications) that get our customer, engaged, and coming back for more.
You will be responsible for:
Owning the full marketing automation strategy — from idea to execution — while keeping it aligned with broader business goals.
Planning, creating, and managing automated marketing and educational campaigns across email, in-app messaging, and notifications.
Designing personalized user journeys to boost onboarding and activation rates.
Using marketing automation tools (e.g., HubSpot) to segment users and deliver targeted messages.
Analyzing campaign performance and optimizing messaging based on data insights.
Collaborating with product managers, designers, and engineers to align marketing efforts with product updates.
Running A/B tests to improve messaging
Ensuring everything stays compliant with data privacy regulations (like GDPR, CCPA, etc.).
Owning the end-to-end strategy and execution across all marketing automation channels aligned with core business goals.
You may be a good fit for this role if you:
Are ready to take full ownership of our marketing automation efforts.
Are highly skilled in marketing automation platforms (HubSpot experience is a strong bonus).
Have a solid track record of building complex automation flows that actually work.
Have experience automating customer onboarding for a SaaS product (a big plus!).
Are proactive, strategic, and love to get things done — you don’t wait around for someone to tell you what to do.
You are user-oriented, focusing on understanding and meeting the needs of your audience to create meaningful and engaging experiences.
How we work
We have implemented a hybrid workplace, in which our team in Wrocław and nearby (up to 50 km), follows a 3/2 model: three days in the office to foster creativity, teamwork, and social interaction, and two days working from home.
If you’re based outside of Wrocław, you'll work in the office for three days each month to maintain valuable face-to-face connections, while continuing to contribute significantly to product development remotely.
Benefits
We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.
What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.
With a hybrid work model (whether it's three days per week or three days per month, depending on your location), unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.
And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind all Text products: LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.
Are you feeling like this might be a great place to consider working for? We feel it too ;) Join us and apply.