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Brand Guidelines

These are the core elements that build our brand

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Brand Name Usage

Text in context

When writing about our brand in our copy, we use Text. We do not de-capitalize it or use the bar (|) to match the brand logo. We use Text as a collective noun and treat it as singular.

Using Text

We’ll use Text for all public-facing copy, including websites, newsletters, articles, social media posts, and so on.

Text

Text + NOUN

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Earn with Text.

Learn from Text experts.

Text automates customer service tasks.

Language detected by Text Copilot.

Text + POSSESSIVE 'S

Text + NOUN + POSSESSIVE ’S

You use at least one of Text’s products.

Text Copilot’s language detection feature is…

Join the Text virtual event.

THE + Text + NOUN

THE + Text + NOUN + POSSESSIVE ’S

Discover the benefits of the Text Platform partnership.

The Text Platform’s partnership… 

Join the Text virtual event.

The Text Marketplace’s apps…

Welcome to the Text Platform..

Using Text, Inc.

We only use Text, Inc. for other legal and investor relations (IR) documents.

Using Text S.A

We only use Text S.A. for Polish legal and IR documents.

02

Logo

The Text logo should be used whenever possible to maintain brand recognition and consistency.

The horizontal logo is the primary logo and should be used in most instances. The stacked logo is for large-scale use.

Text logo full

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Don't know when to use which? Go to the Usage on background section

03

Colors

The Text primary color palette is composed of two core colors: black and white. These colors should be used regularly in marketing material to reinforce the Text brand.

Logo colors

Black#1B1B20RGB: 27, 27, 32CMYK: 76, 65, 66, 90PMS: 419 C
White#FFFFFFRGB: 255, 255, 255CMYK: 0, 0, 0, 0
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Typography

Colfax

Our primary typeface, Colfax, is used for headlines, subheadlines, CTAs, and body text. It works equally well in print and digital applications. Please use Colfax in all communication material whenever possible.