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Brand Reputation Management (BRM) is an indispensable pillar for businesses worldwide. Accessible consumer opinions make it essential for brands to shape their online image. In this era of abundant information, sentiment analysis is a game-changer for precise public perception... read more
We live in a time where our words and opinions are dispersed across the vast expanse of social media. Deciphering the emotions that underscore these expressions has become a formidable challenge. Enter sentiment analysis: a remarkable facet of natural language processing that... read more
In the age of seamless interconnectivity, where every virtual interaction shapes our digital narrative, the conduits facilitating these exchanges remain enigmatic heroes. Welcome to Messaging APIs – an intricate code and communication web underpinning the real-time application... read more
Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty and ensuring that customers are... read more
In today's digital age, an enormous amount of textual data is generated every second. From social media posts and customer reviews to news articles and online forums, this vast amount of text contains valuable information about people's opinions, emotions, and... read more
Customer experience has become somewhat of a battlefield. Data shows that 89% of businesses compete primarily based on customer experience. The modern consumer buys products that meet their needs, but the experience around the purchase, the product, and the brand are quickly... read more
