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Finding the right product/market fit is the key to business success. It ensures your business idea isn’t based on an imaginary problem or need. One way to do it is by researching and building a detailed customer profile. Such a database will help you make the best decisions... read more
14 minutes
Nov 22, 2023
What is the secret to a successful project? If I had to name one element, it’s following a clear project management communication plan! Not only does it ensure that everyone is up-to-date with work, but also that they are working towards the same goals. Connect with customers... read more
10 minutes
Nov 20, 2023
You can upgrade your good customer service to great by speeding up your support. After all, fast communication is one of the most important customer service skills. It’s all about scale. Once you get everything right when talking to one customer, it’s time to do it with six other... read more
Today's business environment prioritizes the alignment between CRM systems and messaging platforms. This article unveils the benefits of CRM and messaging system integration, backed by real-world successes and expert viewpoints. Discover how such integrations not only... read more
Customer experience has evolved into a strong differentiator among businesses of all kinds and functions of today’s age. According to research conducted by Walker Information, customer experience will overshadow price and product as the primary brand differentiator by the year... read more
7 minutes
Nov 12, 2023
Do you remember the time when your parents were checking their mailbox and after opening it - they were flooded with leaflets and advertisements? Same thing happens today in the viral world. We’re swamped in advertisements! You open your Facebook account and see two or three... read more
In the bustling world of digital business, understanding your customers is not just a goal; it's a necessity. Take, for example, Shopify, a leading e-commerce platform. By leveraging market research analytics tools and sentiment analysis, Shopify has continually refined its... read more
In the realms of data science and machine learning, the technique of text clustering has become indispensable. What is its purpose, and why is it especially crucial in specific fields? This article explores the application of text clustering, examining its fundamental uses, its... read more
No matter how extraordinary a service you provide, you will meet difficult customers somewhere along the way. We know something about it. Difficult customers are as inevitable. But as a customer service representative, you know that dealing with angry and difficult customers can... read more
People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands. We love to share stories and news with those around us. But why do we talk about and share certain things and not others? Word of mouth marketing There are... read more
There's more competition than ever online as you try to sell your goods. Customers are looking for more than just a utilitarian shopping site, they want an experience. How can you tempt them away from the big companies and over to you? Here are ten ways to improve the online... read more
4 minutes
Oct 24, 2023
Did you know that every person in the US receives around 32 text messages per day? In today's digital age, we rely on SMS to inform our family and friends about our plans, share laughter, and navigate our busy lives. Our smartphones are never far from reach, ensuring we... read more
The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more
The Ultimate Guide to Enhancing Customer Experience: Unleashing the Power of Exceptional Service Customer experience has become a crucial factor in determining the success of businesses today. With increasing competition and evolving consumer demands, providing an exceptional... read more
Recently, I came across a fascinating customer service story involving an American Express cardholder. It all began with a seemingly innocent mistake while making a payment involving a decimal point in the wrong spot, resulting in the customer inadvertently paying thousands of... read more
